SEO, which stands for Search Engine Optimization, is the process of improving a Web site or page’s visibility on search engines, such as Google and Yahoo. Appearing near the top of search engine results is desirable because more people click on these early results, which means more traffic on your site and more business for your company. SEO requires a variety of components, including exchanging links with other high-ranked Web sites and not having too many links on any given page in your site, among other things.
There are entire companies dedicated to SEO and an ever-growing list of dos and don’ts. YI Designs can utilize the proper SEO tactics for your site from the very beginning, so you won’t have to revise layouts and content to get the best optimization for your site. As we work on the best plan for your company’s Web site, we’ll let you know the best methods for search engine optimization and implement these methods whenever possible so your site appears as high up in the search results as possible on a regular basis.
While it is typically advantageous to have Web crawlers index or crawl your pages, there are certain pages on most Web sites that should not be indexed because they will hurt the site’s SEO. Knowing which meta tags to include, when to index a page and when not to and how to show up as often as possible in search results is a tricky business. YI Designs’ staff of experienced SEO experts can identify the pages on your site that should not be crawled and can implement coding to prevent search engines from indexing these pages, which will also increase your SEO and get your company listed higher up in search results.